Privacy policy

Last updated: April 2025

The Inside Therapy ("we", "our", or "The Inside Therapy") takes your privacy seriously and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and share information through our website www.theinsidetherapy.com (the “Site”).

By using the Site, you agree to the terms of this Policy.
This Policy complies with the Data Privacy Framework (2023) for data transfers between the European Economic Area (EEA) and the United States, and adheres to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.

1. What Information We Collect

1.1 Personal Information
We may collect the following:

Contact details: first name, last name, email address, phone number, billing and shipping address
Payment information: to securely process your purchases (via Stripe, PayPal, etc.)
Quiz & test responses: answers to personal development or emotional assessment tools

1.2 Technical & Usage Data

IP address, browser type, device type, operating system
Pages visited, time spent on the Site, click activity

1.3 Cookies & Tracking Technologies

See section 6 for more details

1.4 Sensitive Data
We do not intentionally collect sensitive personal data (e.g., health, religion, ethnicity), unless you choose to share it voluntarily via forms or questionnaires.

2. How We Use Your Information

2.1 Primary Uses

To process orders and provide the requested services
To send email communications (newsletters, updates, offers – with your consent)
To personalize your experience and recommend relevant content
To improve our services, quizzes, and user experience

2.2 Legal Bases for Processing (EEA users)

Contract: to fulfill the products or services you requested
Consent: particularly for marketing communications
Legitimate interest: to develop and improve the Site and related offerings

3. How We Share Your Information

3.1 Trusted Third Parties
We may share your data with service providers, such as:

Payment processors (Stripe, PayPal)
Email platforms (MailerLite, ConvertKit)
Web infrastructure tools (Webflow, Notion, Airtable, Tally, etc.)

All providers are contractually obligated to comply with applicable privacy laws and standards.

3.2 Legal Requirements
We may disclose your data if legally required to do so, for example in response to a court order or government request.

3.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your data may be transferred as part of that transaction.

4. Your Rights

4.1 California Residents (CCPA)

Right to know: what personal data is collected and shared
Right to delete: personal data, subject to legal exceptions
Right to opt out: we do not sell personal data

4.2 EEA Residents (GDPR)

Right of access, correction, and deletion
Right to data portability
Right to withdraw consent at any time

To exercise your rights, please email info@theinsidetherapy.com.
We aim to respond within 2 days.

5. Children’s Privacy

This Site is not intended for anyone under the age of 16.
If we discover data collected from a minor without parental consent, it will be deleted promptly.

6. Cookies and Tracking Technologies

6.1 Purpose of Cookies
We use cookies to:

Ensure the Site functions smoothly
Personalize your experience
Analyze performance and user behavior

6.2 Types of Cookies Used

Essential cookies: required for Site operation
Analytics cookies: help us understand usage (e.g., Google Analytics)
Preference cookies: store user settings and preferences
Social sharing cookies: enable sharing content on social platforms

6.3 Cookie Management
You can disable cookies in your browser settings (Chrome, Safari, Firefox, Edge).
Note: some Site features may not work properly if cookies are disabled.

7. How We Protect Your Data

We implement the following safeguards:

Data encryption during transmission
Access limited to authorized personnel
Regular data backups to prevent loss

While no system is 100% secure, we are committed to strong data protection measures.

8. Data Retention Periods

Purchase records: up to 5 years (for compliance purposes)
Quiz and test results: up to 12 months
Email subscriptions: until you unsubscribe
Cookies: between 1 and 13 months depending on type

Data no longer required is deleted or anonymized.

9. International Data Transfers

Your data may be processed outside your country, including in the United States.
We ensure legal protection through:

The Data Privacy Framework (2023)
EU-approved Standard Contractual Clauses (SCCs)

10. Marketing Preferences

You may unsubscribe from promotional emails at any time using the link provided in the message or by emailing info@theinsidetherapy.com

11. Book Copyright and Intellectual Property

The content of The Inside Therapy is protected by copyright law.
Any reproduction, distribution, or commercial use without written permission is strictly prohibited.

ISBN-13: 979-8-9985914-0-2

12. Changes to This Policy

We may update this Privacy Policy from time to time.
The most recent version will always be available on the Site.
By continuing to use the Site, you agree to any revised terms.

13. Contact

For any questions or concerns regarding your data:
Email us at info@theinsidetherapy.com

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